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ElizabethRLR
Level 3
August 14, 2015
Question

Running NPS using SurveyMonkey and Marketo

  • August 14, 2015
  • 2 replies
  • 6520 views

Hi all,

Has anyone had any experience running a Net Promoter Score survey using SurveyMonkey and Marketo? Any and all insights would be appreciated!

Thanks,

Elizabeth

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2 replies

A
Anonymous
August 14, 2015

Are you using the integration?

We haven't used the integration (cost based reason), but we were thinking about building an outside program that sent out Survey Monkey links in emails.

What insights are you looking to have? How to build out?

Josh_Hill13
Josh_Hill13
Level 10
August 15, 2015

Cheap Way - send email with SM link as described.

Exp Way - get SM integration and add a field called "NPS Score - Current" then push the value from the survey to the lead.

But I'd question why you would want the lead to have the score on it because NPS is an aggregate measure, not a lead measure. What would you do if you received a "6" from a lead? Email them again to annoy them  more? Be careful.

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    ElizabethRLRAuthor
    Level 3
    August 18, 2015

    Thank you both. We've looked into the SM integration and it is pricey. I was looking for insights to see if anyone had gone the integration route and if it was worthwhile as a SME.

    Courtney_McAra4
    Courtney_McAra4
    Level 4
    August 16, 2016

    Bump.

    For anyone who was paying attention to this old thread, our Product Team just upgraded the SurveyMonkey integration.  You can now map your survey answers directly to Marketo fields, eliminating the need to create Smart Campaigns to push values over.  Anyone with Version 1 was automatically upgraded the new and improved edition.

    If you have any questions feel free to reach out!

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    ElizabethRLRAuthor
    Level 3
    August 16, 2016

    Exciting! Although I not longer use SurveyMonkey with Marketo (new company, new Marketo instance),  I'm glad to see updates.

      Courtney_McAra4
      Courtney_McAra4
      Level 4
      August 16, 2016

      Ohhhhh, bummer!   I'd love to hear what people think comparing V1 to V2.....

      Well if you think Survey's might be helpful at Exinda, you know who to call 

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