RTP - Why is the same user being identified in a different segment in different browsers? | Community
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A
Anonymous
September 1, 2016
Question

RTP - Why is the same user being identified in a different segment in different browsers?

  • September 1, 2016
  • 1 reply
  • 1302 views

I'm running an RTP campaign that is segmented by industry. One user was identified as a default (could not be identified as belonging to a particular industry) in Chrome, but in IE the user was identified as belonging to the government segment? Has anyone ever encountered a similar issue where browser type was affecting the segmentation of a user(s)?

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1 reply

Jim_Thao7
Jim_Thao7
Level 8
September 1, 2016

Segment matches are not based off of browsers so that's not the issue here.

Segment matches are based off of reverse IP lookup.  If the IP you're on is not managed correctly (meaning nobody on your IT team has reached out to the ISP to define owner information), it is left to the IP lookup service to make that determination.  A lot of times this will produce false positives and the information could be anything.   This is the risk of reverse IP lookup.

A
Anonymous
September 1, 2016

Thank you very much for your help!

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