RTP Segments - "Search Terms"

Forum|Forum|9 years ago
July 29, 2016
1 reply
2961 views

Hi all,

This is a basic question but I couldn't seem to find any information to clear it up.

In Marketo RTP, it is possible to segment a user based on "Search Terms".

Does this mean the term searched on a search engine before coming to the site, or a term searched for once already on the site?

If it's the former, I'm not sure how this would be possible with Google Secure Search.

Any input would be appreciated.

Kind regards,

Luis

Marketo

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Best answer by Duane_Kennerson

It's from the search engine (at least in my case). You can still capture other search engines and some google stuff does seem to get through. I collect the information for a handful of keywords although I have not yet hooked them to any campaigns.

Duane_KennersonAccepted solution

Level 4

It's from the search engine (at least in my case). You can still capture other search engines and some google stuff does seem to get through. I collect the information for a handful of keywords although I have not yet hooked them to any campaigns.

A

Anonymous

Hi Duane,

Thank you for clearing that up, much appreciated.

I wonder why some Google stuff gets through and some doesn't, surely it should be all or none?

May be a tough sell to use the functionality if I can't be sure what is getting though and what isn't, so I'll try to look into it further.

Kind regards,

Luis

Duane_Kennerson

Level 4

Not sure exactly. May be the difference between the end user being signed into google or not but again, I'm not sure. I collect search engine and term in alert emails and I see google ones come through.

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