RTP Content Format

I am currently trying to evaluate RTP via the docs, and have a rather pressing question about the type of content that can be added to RTP campaigns on a webpage.

For example, on my webpage X, I want to display HTML snippets A or B based on defined segments.

Where HTML A = <a href="abc.com/this"><img src="imagehere.jpg"/></a> and HTML B  = <script>content here, eg video embed</script>

Can I add either HTML snippets A or B as a content asset?