Question
ROI for Channel Sales
Hi everyone,
We are struggling right now with how to track the success of programs that we run to create pull for channel partners. Most of our distributors aren't sophisticated enough to implement a "campaign-in-a-box" program, and we've had limited success with using promotion codes for specific products as those end-users aren't in our database to track their engagement. Any suggestions for how to use Marketo effectively with channel sales? Thanks!
Sheri
We are struggling right now with how to track the success of programs that we run to create pull for channel partners. Most of our distributors aren't sophisticated enough to implement a "campaign-in-a-box" program, and we've had limited success with using promotion codes for specific products as those end-users aren't in our database to track their engagement. Any suggestions for how to use Marketo effectively with channel sales? Thanks!
Sheri