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A
Anonymous
June 5, 2013
Question

Revert Lead Status?

  • June 5, 2013
  • 2 replies
  • 683 views
Hi,
I have a list of leads that I need to revert from a bounced email list to their original status. I am trying to do this through a smart campaign. In my mind, the sure fire way is to ask something like this: if lead status was X and lead status is bounced, change Bounced to X. Is there a way I can do this?
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2 replies

A
Anonymous
June 5, 2013
Peter,

In Marketo, when an email bounces, it changes a field called 'Email Invalid' to TRUE. If you want to change all of their statuses from true to false, then you would create a smart list to find all of those contacts, and then run a flow on them that changes their email invalid status to false.

Marketo typically only changes this status for good reason though, is there another reason why your list bounced?
A
Anonymous
June 5, 2013
Hi Pierce,

The issue was that i didn't allow for any additional bounces (minimum number of bounces) and didn't have a soft bounce option - this forced some good quality leads to be sent to bounced. I have come up with a way to resolve the issue though. multiple campaigns to revert the status' is the safest method. 
Thanks for the quick response though.
Peter
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