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A
Anonymous
November 26, 2013
Question

Revenue Explorer Reports Explained

  • November 26, 2013
  • 6 replies
  • 1909 views
Is there a resource someone can point me to that can walk me through the reports in Revenue Explorer? For example, Im lookat at Top 10 Programs by Total Pipeline and Im unclear how it is attributing the pipeline values to certain programs. Is this pulling from Lead Source? What if a person participated in more than 1 program and a deal resulted? 

Really hoping there is some kind of glossary-type reference doc that walks through these. Thanks!
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6 replies

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Anonymous
November 26, 2013
...seems like you are getting into the bigger questions around multi-touch attribution here...are you mirroring your Marketo Programs with Salesforce campaigns?
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Anonymous
November 26, 2013
I dont have Salesforce campaigns for every single Marketo Program - it doesnt make sense for us to do so and I need to control what gets synced and what doesnt. I thought the point of RCA was attribution - no?
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Anonymous
November 26, 2013
RCA uses four pillars for data for reporting...Salesforce data is a big one.
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Anonymous
November 26, 2013
I can see that for Opportunities, but what does this have to do with programs? I cannot imagine people have Salesforce campaigns for website programs, nurture, blog, etc. It's too confusing on what is associated and what is not and Marketo ends up passing things to SF that I dont  want passed. I had to stop creating campaigns for all programs. Now I am manually creating them in Salesforce and manually associating them to Marketo programs.
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Anonymous
November 26, 2013
the key point is was there a cost associated with the touch...if there was then reporting ROI against that specific touch/asset is important. Also you may be blending reporting on lead source and converting asset a bit. Hope this helps...
A
Anonymous
November 26, 2013
Ok - I have the costs in Marketo but not in Salesforce. there is (FT) and (MT) in these reports so Im assuming there is attribution built in otherwise how can (MT) be tracked??
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