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A
Anonymous
July 1, 2015
Question

Revenue Cycle Modeler for B2C

  • July 1, 2015
  • 1 reply
  • 2713 views

We are a B2C company using the Revenue Cycle Modeler. Typically a person becomes known when they will out a form on our website to make a CC purchase.

My question is does anyone have an example of  what revenue cycle model for B2C might look like?

Currently I have Anonymous --> Known --> Paid --->?

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1 reply

Elliott_Lowe1
Elliott_Lowe1
Level 7
July 2, 2015

We are a B2C educational institution.  Here's a screen shot of our revenue model.

    A
    Anonymous
    July 2, 2015

    Good stuff Elliott!

    Josh_Hill13
    Josh_Hill13
    Level 10
    July 2, 2015

    Jason,


    I am pretty sure there is a B2C presentation at the 2015 Summit to look at.

    Also, I'd look at my work with Jeff Coveney and think about how this would apply to your business model and expected lead flow. I wouldn't inherently say that B2C is completely different, just that the number of Stages, Transitions, and Names would be.

    Sessions – The Marketing Nation Summit, April 13-15, 2015 – Marketo

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