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Paul_Hickey1
Paul_Hickey1
Level 2
July 24, 2015
Question

Retrospective Lead Scoring

  • July 24, 2015
  • 2 replies
  • 1825 views

I've gotten involved with Marketo, on a client that's been running a while. They don't seem to have any lead scoring set up yet. Is it possible to set one up now and retrospectively score historic behaviour.  That is, I don't just want to score future behaviour from now on. I'd like to score previous campaigns and web visits, even if I have to do it manually. Thanks in advance for your help?

2 replies

Kelly_Schmid3
Kelly_Schmid3
Level 4
July 24, 2015

When you set up your lead scoring, I guess something you could do is build and run batch smart campaigns based on behavior. For example, if you're scoring on web page visits, you could pull a smart list of anyone that has visited page x in the last 3 months (or however far back you'd like to go) and increase score accordingly.

Edward_Unthank_
Edward_Unthank_
Level 7
July 24, 2015

Hey Paul, I wrote an article on this a long time ago! How to Set Up Marketo Behavioral Lead Scoring Batch Campaigns

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