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A
Anonymous
August 22, 2016
Question

Retaining UTM data

  • August 22, 2016
  • 2 replies
  • 1510 views

Hi Marketo universe,

Like most of you out there, I am using hidden fields in forms to to record the utm source, medium and campaign however would like to be tracking the original UTM's along with the most recent for each of the aforementioned.

Is it possible to set a rule on the form level to allow only a one time write into a particular field? We have created a field titled utm_source_first_touch along with utm_source_last_touch to capture the respective, I just need a clean solution to map the relevant data to the first touch fields.

Any thoughts would be appreciated.

Mitchell

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2 replies

A
Anonymous
August 22, 2016

Yes, I think this is possible.  You can create a field called first UTM.

In a smart campaign set a rule to:  If fills out form and First UTM is blank then copy field value to first UTM

A
Anonymous
August 22, 2016

Hi,

I think it is the "copy field value to first UTM" is what is confusing me. Could you possibly elaborate?

Josh_Hill13
Josh_Hill13
Level 10
August 22, 2016

This is well documented in threads related to UTM and hidden field

Marketo Hidden Tricks and Tips - Marketing Rockstar Guides

and under Channel-Offer attribution tracking if you search for it.

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