Resources for Newbies
Here's a bunch of goodies to get you started with Marketo.
I. Glossary of Digital Marketing Terms and Marketo Icons
Glossary of Digital Marketing Terms
II. Naming Your Folders, etc. In Marketo
III. Shortcuts/Hotkeys for Marketo Product
IV. ChecklistsDigital Marketing Checklists (Much of this content is gated, so might have to log in again to receive it)
- Quick Event Checklist: Quick Event Checklist – Marketo.com
- Checklist for Webinars: Managing Successful Webinars: A Marketer’s Must-Have Checklist – Marketo.com
- Checklist for Setting up Webinars: Managing Successful Webinars - Marketo Checklist
- Social Media Calendar Template: Your Sample Social Editorial Calendar
- Worksheets for Lead Generation: Worksheets
- Marketing Measurement Checklist: The Marketing Measurement Checklist [Infographic] – Marketo.com
- Email SetUp Checklist: Secret Email Checklist
- Email Deliverability and Design: Email Deliverability Design and Creative Checklist – Marketo.com
V. Marketo Checklists:
- Simple Set up (Before you start using product): Setup Checklist - Marketo Docs - Product Docs
- Detailed Steps to Set up (Before you start using product): Setup Steps - Marketo Docs - Product Docs
- Configuration Protocols: Configure Protocols for Marketo - Marketo Docs - Product Docs
- Smart Campaign Checklist: Smart Campaign Checklist - Marketo Docs - Product Docs
- Campaign Checklists (From one of our Champions): Campaign Checklists for MarketoMarketing Rockstar Guides (from: www.rockstarguides.com)
- Understanding Batch and Trigger Campaigns Understanding Batch and Trigger Smart Campaigns - Marketo Docs - Product Docs
- Checklist for Lead Scoring Rules: The Big List of Lead Scoring Rules – Marketo.com
- Certified Expert Checklist: Certified User Checklist
- Certification Tool Kit: Marketo Certified Expert Preparation Tools
- Marketing Automation Checklists: Marketing Automation Checklists (from: www.rockstarguides.com)
- Setting up Marketing Attribution: 12 Steps to Setting Up Your Marketing Attribution in Marketohttp://learnadmin.marketo.com/LearnerPage.aspx (From www.ringleads.com)
VI. Community Key Pages
- Check out our product documentation: Welcome to Marketo Docs - Marketo Docs - Product Docs
- Check out our Support Knowledge Base Articles: Support articles
- Find an Expert and get answers to your questions: Find Experts
- Our University classes, videos, and more: University site
- Our Developer Blog: (Not really a place for newbies : ) Home » Marketo Developers
- General Marketing Practices and Tips: Marketing Central
- Marketo User Groups: Marketo User Groups (MUGs)
VII. And more cheat sheets:
- Improve B2B Email Deliverability with Marketing Automation
- Marketo Email Marketing: Thinking Outside the Inbox
- Mobile Email Marketing
- Nine Signs That It's Time to Switch Automation Systems
- Tips for the Social Marketer Cheat Sheet: Blogging
- 2015 Tips for the Social Marketer Cheat Sheet: LinkedIn
- Tips for the Social Marketer Cheat Sheet: Google+
- Tips for the Social Marketer Cheat Sheet: Pinterest and Instagram
- 2015 Tips for the Social Marketer Cheat Sheet: Twitter
- 2015 Tips for the Social Marketer Cheat Sheet: Facebook
- Inbound Marketing Cheat Sheet
- The Marketing Measurement Cheat Sheet
- Online Community Cheat Sheet
- SlideShare Cheat Sheet
- Podcasting Cheat Sheet
- Content Marketing Cheat Sheet
- Lead Nurturing Cheat Sheet
- Email Deliverability Cheat Sheet
- Marketing Automation Cheat Sheet
- Lead Scoring Cheat Sheet
- B2B Email Marketing Cheat Sheet
- Landing Page Optimization Cheat Sheet
- The Changing B2B Buyer
- Salesforce.com for Marketers Cheat Sheet
- Sales 2.0 Cheat Sheet
- Social Sales - Truth about Sales 2.0
- How to Attract, Hire, and Grow a Rockstar Marketing Team
- Marketing Automation and the Marketing Battles
- What to Test in Your Emails
- The Cost of Delaying Marketing Automation
- When "Boring" Means "Amazing": How Testing Makes Go-Live Day a Snooze
- 17 Email Rules You Absolutely Have To Break
- 5 Ways That a Solid Marketing Automation Solution Can Help Small Teams Succeed
- 30 Things to A/B Test for Lead Generation
- 5 Lead Generation Metrics Every Marketer Should Track
- Mapping Lead Generation to Your Sales Funnel
- Here's How to Make Your Website as Personalized as Your Email
- How to Create a Marketing Persona for Your Business
- Cheat Sheet: How to Design a Marketing Automation Discovery Guide
- SEO and PPC Keywords
- What To Seek In A Lead Nurturing Solution
- 4 Pieces of Social Media Real Estate You Shouldn't Ignore
- SEO Cheat Sheet: Best Practices for On-Page Optimization
- A Marketer's Guide to Canada's Anti-Spam Legislation (CASL)
What else should we add to this? Provide your input so we can make this a useful document. Eventually, we create a new Newbie area on the site!
(Updated on 8/3/2015)