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Anonymous
October 15, 2013
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Reset Lead Score to Zero for Leads

  • October 15, 2013
  • 2 replies
  • 2131 views
I have leads that have negative lead scores because of no activity over a period of time.  They accrue -5 points for each month with no activity.  Can anyone advise how to reset the lead score to zero if they come back to the site again after a period of time and have a lot of activity? Or a best practice? I am finding that if a lead has -30 points, for example, that it takes forever for the lead to reach marketing qualified (45 points) even though they have a lot of recent activity on the site.  Not sure the best way to approach this.  Any advice would be greatly appreciated.
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Best answer by Nicole_Mossinge
Hi Heidi:

I would not decay the scores below 0 - you either have a score, or you don't. And if you are a bad person, you get black listed or marketing suspended...

The first thing I would do is add a filter to your inactivity scoring campaign, which requires a minimum of 5 Lead Scoring points to run. This would prevent the score from dipping into the negatives.

Next, you have to update your existing leads with the negative scores. I would consider running a batch campaing on all leads with negative scores, and Change Score to =0.

If you want to hold on to your negative scoring values and wait until they become active again, you can create yourself a smart campaign that listens for the desired activity, and then changes the score to 0. However, this activity may be worth some extra points on top of the 0.

Your regular behavior scoring campaign may cover this, but you may run into a timing problem. You can't control, if the update campaign or the scoring campaign executes first, unless you add a one minute delay to your scoring campaigns, so that the update campaign can finsh.

Can you see how this gets messy and unnecessarily complicated?

You are much better off keeping your scores positive.

Hope this helps!

2 replies

N
Nicole_MossingeAccepted solution
Level 7
October 16, 2013
Hi Heidi:

I would not decay the scores below 0 - you either have a score, or you don't. And if you are a bad person, you get black listed or marketing suspended...

The first thing I would do is add a filter to your inactivity scoring campaign, which requires a minimum of 5 Lead Scoring points to run. This would prevent the score from dipping into the negatives.

Next, you have to update your existing leads with the negative scores. I would consider running a batch campaing on all leads with negative scores, and Change Score to =0.

If you want to hold on to your negative scoring values and wait until they become active again, you can create yourself a smart campaign that listens for the desired activity, and then changes the score to 0. However, this activity may be worth some extra points on top of the 0.

Your regular behavior scoring campaign may cover this, but you may run into a timing problem. You can't control, if the update campaign or the scoring campaign executes first, unless you add a one minute delay to your scoring campaigns, so that the update campaign can finsh.

Can you see how this gets messy and unnecessarily complicated?

You are much better off keeping your scores positive.

Hope this helps!
A
Anonymous
October 16, 2013
Perfect answer!  Super helpful.  Thank you!!!
Heidi
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