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A
Anonymous
February 3, 2016
Question

Representative segmentation

  • February 3, 2016
  • 1 reply
  • 1128 views

Hi,

is it possible to create a segment which represents the parent population of all existing customers? Like gender, age, etc. For example, the entire customer base is split between male and female by 60/40. Is it possible to represent this fact in one segment and use it in a smart list?

Thanks

Jorg

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1 reply

Dory_Viscoglio
Dory_Viscoglio
Level 10
February 3, 2016

Jorg, is this a field that you have in your Marketo instance? If so, you should be able to create segmentations around it. If you're asking about general data that Marketo might have based on all of the data that it stores for its clients, this is not possible.

A
Anonymous
February 3, 2016

Hi Dory,

don't have that field in Marketo.

thanks for the answer!

jorg

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