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Anonymous
January 31, 2013
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Reports: Email don't roll up

  • January 31, 2013
  • 1 reply
  • 1058 views
Hi,

Trying to find the correct data regarding email performance...

I've exported the email performance report to look at emails sent in the last 6 months. I want to find the open and click rates on specific outbound emails.

When I average the % open rate + a % click rate - the number is a lot higher than the number I get when I do an excel formula (open rate = open/delivered). 

Has anyone come up against this scenario? What would be the best way to find accurate open + click rates?

Thanks in advance,

Mai
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Best answer by Amber_Hobson
I've had a similar problem in my reports. What I've found is that the rollup that will show us an actual average of the %, so if you have 25%, 50%, 75%, the average is 50%. But if you did actual total opens/delivers, it can be a different percentage.

1 reply

Amber_Hobson
Amber_HobsonAccepted solution
Level 8
January 31, 2013
I've had a similar problem in my reports. What I've found is that the rollup that will show us an actual average of the %, so if you have 25%, 50%, 75%, the average is 50%. But if you did actual total opens/delivers, it can be a different percentage.
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