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May 4, 2015
Question

Reports

  • May 4, 2015
  • 2 replies
  • 1033 views
We recently revamped our lead scoring, and I need to provide some data in regards to it. I know that there are no lead behavior reports. Wondering if someone can help me come up with a way of reporting staticts on the following:
- What percentage of lead score points are given due to web activity vs. email activity?
- Avererage conversion time to get a new lead from entered in Marketo to a lead score of >31?
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2 replies

May 4, 2015
Do yo have an approved RCA model in Marketo?
Also, do you have RCE reporting module?
These modules will make answering these questions a  bit easier.

Rajesh
 
May 4, 2015
No, I do not to both questions.