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A
Anonymous
December 8, 2015
Solved

Reporting on our sender email addresses

  • December 8, 2015
  • 4 replies
  • 3066 views

There may be something obvious I'm overlooking, but is there an easy way to report on the Sender email, specifically the Reply-to address? We use multiple address for different tasks, so want to report on how many emails have been sent from those specific email addresses.

Thanks

Tim

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Best answer by Grégoire_Miche2

Hi Tim,

I am pretty sure this is not feasible.

An API call would enable you to retrieve this info : Get Emails » Marketo Developers

-Greg

4 replies

Grégoire_Miche2
Grégoire_Miche2Accepted solution
Level 10
December 8, 2015

Hi Tim,

I am pretty sure this is not feasible.

An API call would enable you to retrieve this info : Get Emails » Marketo Developers

-Greg

A
Anonymous
December 8, 2015

Hi Tim —

I am not aware of any Reports that enable you to segment by "From Name", "From Address", or "Custom Reply-To". 

Here is a great resource that outlines email marketing metrics available:

Metrics for Email Marketing (New Doc)

The closest thing that I have encountered to measure the performance of a "From Address" is with the A/B Test function:

https://docs.marketo.com/pages/releaseview.action?pageId=2359504

Josh_Hill13
Josh_Hill13
Level 10
December 8, 2015

Pretty sure this is not even in RCE.

A
Anonymous
December 9, 2015

I think you can do this with a tag.  If you tag your email sends with a value representing from field then you can easily report on this in Analytics

    A
    AlokRa4
    Level 10
    December 9, 2015

    Using tags would be an easier option, but you won't be able to get the historic data. If you want to see historic data, you will have to use the API to fetch details from the lead activity.

    Also, what data you need in the report?

    A
    Anonymous
    December 14, 2015

    Hi Alok

    I was really aiming for a simple report using historical data on what sender email addresses sent what emails over the year. Sounds like it's not an easy feat so will add to the ideas.

    Thanks

    Tim

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