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Emmanuelle_Biss
Emmanuelle_Biss
Level 4
June 15, 2015
Solved

Reporting Marketo and Google Adwords

  • June 15, 2015
  • 1 reply
  • 3945 views

Hi everyone,

In a document on Marketo and Google Adwords Overview  (https://nation.marketo.com/docs/DOC-1122), it says that all the followingreports are possible in Marketo. However, I'm not sure how to create them.

Reporting Available

  • Number of new leads acquired by Google Adwords Program
  • Cost per new lead acquired by Google Adwords Program
  • Number of leads acquired by keyword/search phrase
  • Top 10 keywords/search phrases which acquired new leads
  • Top 10 AdWords CampaignID which acquired new leads
  • Number of Opportunities by keyword/search phrase
  • Number of Opportunities by CampaignID

Anyone has any advice on how to create these reports? Are there any templates available or overview on how to implement them?

Thanks!

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    Best answer by Josh_Hill13

    Did you check Analytics for these reports? They may be possible with Lead Performance reports and I bet some are not out of the box - you'd have to build it.

    1 reply

    Josh_Hill13
    Josh_Hill13Accepted solution
    Level 10
    June 15, 2015

    Did you check Analytics for these reports? They may be possible with Lead Performance reports and I bet some are not out of the box - you'd have to build it.

      Emmanuelle_Biss
      Emmanuelle_BissAuthor
      Level 4
      June 16, 2015

      Hi Josh,

      Thank you for your answer. All right, I guess I'll find a way to create them based on the campaigns I've created. I'll play around in Analytics

      A
      Anonymous
      July 17, 2015

      Hi Emmanuelle - Did you have success in building the reports you listed above in Marketo? If so, please share!

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