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August 24, 2018
Question

Report to capture most popular subject lines

  • August 24, 2018
  • 1 reply
  • 1988 views

Hi all,

I am looking to build a report to capture the most popular subject lines by segment. Do you have any recommendations on the type of report and the criteria I should use?

Thanks!

Megan

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1 reply

Level 8
August 24, 2018

You can create an Email Performance Report with the smart list edited for each segment. Focus on open rates to designate subject line performance. Might have to export a separate report for each segment and compile the results in Excel.

If you have RCE, you can build this out in one report, but if this is a one-time thing it would be simpler to keep it in MA.

August 27, 2018

Awesome, thank you Rachel!