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A
Anonymous
October 20, 2015
Question

Report showing engagement over time

  • October 20, 2015
  • 1 reply
  • 3407 views

I'm doing some work on my nurture programs and am looking to build a few detailed reports that can show how the engagement scores, clicks and open rates have adjusted over time. I really like the Engagement Over Time chart on the Dashboard of the Engagement Programs but it is very difficult to read and analyze the information. It would be great if I could export this chart and even modify it beyond selecting individual emails but that doesn't appear possible.

Is there a way to chart engagement scores, clicks and opens over time? It would be great even if it was exporting the data and building the chart in Excel.

Thanks!

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1 reply

J
Adobe Employee
JohnCl9Adobe Employee
Adobe Employee
October 20, 2015

Hi Reid,

There are a few things you can try for this.

First, you can put together smart lists for each of your emails to gather those leads that have clicked, opened, etc.  This would rely on those activities having been logged in a lead's record, and if some leads no longer existed then their activities would not be counted.

Second, you can use the Email Performance and Email Link Performance report in Analytics to look at the emails data directly.  This doesn't rely on lead activities, so you would possibly have more accurate information.

And finally, if you have the Revenue Cycle Explorer add-on you'll have access to more in depth reporting and charts on your emails.  This is something you would need to work with your account manager to get if you don't have it already.

John

Josh_Hill13
Josh_Hill13
Level 10
October 21, 2015

Except that Engagement Scores aren't synced to RCE. Clicks and Opens are.

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