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Theresa_Boesken
Theresa_Boesken
Level 2
February 21, 2018
Question

Report Sends does not reflect same number sends

  • February 21, 2018
  • 2 replies
  • 3616 views

Hello,

I thought maybe the difference in the count was due to those caught by suspected spam filters but when I run a smart list to determine those who think we are spam it returns none.

The sent should be 298:

How can I find the difference of the 61 missing?

Thanks

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2 replies

Chelsea_Kiko
Chelsea_Kiko
Level 4
February 21, 2018

Could it be Marketo's de-duplication process? When you say the report doesn't reflect the same number of sends, where are you getting that other number of sends? From the list?

Paul_Johnson
Paul_Johnson
Level 4
February 21, 2018

Another option would be the number that it filtered out before the send (those that were marketing suspended/unsubscribed). When first looking at how many it will send, the total number doesn't take those out. It will show a "blocked number" which is the number it will filter out before the send. The difference between the sends and delivers will then be due to bounces.

Chelsea_Kiko
Chelsea_Kiko
Level 4
February 21, 2018

Good point! @Paul Johnson​ - I assumed when she said she ran a SL, that was the people who were marked as unsubscribed or suspended and returned with 0. But now I reread and she said suspected spam.

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