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Anonymous
February 3, 2015
Question

removing invalid emails from the system

  • February 3, 2015
  • 1 reply
  • 842 views

Is there a difference between identifying leads with invalid emails and identifying leads that hard bounced? 

I'm trying to clean up our database. Was planning to export the invalids for potential cleanup, and go ahead and remove the leads from our database. 

Thanks,

David

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1 reply

Adam_Vavrek1
Adam_Vavrek1
Level 8
February 3, 2015
Hi David,

There are essentially three types of hard bounces. Only one marks a lead as Email Invalid = True. This help article is great: Analyzing Email Deliverability.
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