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Sophia_Sellars
Sophia_Sellars
Level 2
January 30, 2018
Question

Removing Hard Bounces

  • January 30, 2018
  • 2 replies
  • 11262 views

I sent an email to a large list of people. The email stats says there were ~23,000 bounces.

I created a smart list for bounces ("email bounced") and soft bounces ("email bounced soft"), but the total only added up to about 12,000.

I want to remove all the hard bounces from our database, but I'm not sure the smart list is pulling all of the hard bounces in the smart list.

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2 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
January 30, 2018

Hi Sophia,

Start will "email invalid" filter. It will give you the whole list of hard bounces, whatever the email that caused it.

-Greg

Sophia_Sellars
Sophia_SellarsAuthor
Level 2
January 30, 2018

But that still doesn’t help me to understand why the hard bounces + soft bounces for an email don’t equal the total number of bounces.

Sophia Sellars | Digital Marketing Coordinator

National Association of Corporate Directors

Direct: 571-367-3688

Grégoire_Miche2
Grégoire_Miche2
Level 10
January 30, 2018

I agree with you

Can you paste here a screenshot of your report ?

-Greg

J
jkyles
Level 4
February 1, 2018

Detailed info on the bounce categories (hard vs. soft) can be found here: Making sense of Marketo email bounce categories

I recommend creating smart lists to determine the types of email bounces that occurring in your database. Then you can best determine what to do with the bounced emails.

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