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Darrell_Alfonso
Darrell_Alfonso
Level 2
May 16, 2016
Solved

Remove members from a winback drip campaign?

  • May 16, 2016
  • 3 replies
  • 2410 views

Hi All!

Looking for some best practices around removing members from a drip campaign and what you all have experienced.

Basically, we are putting customers who haven't paid/ordered in 3 months in a "we miss you" drip campaign that will consist of 3+ emails.

My thought was to have sales add them to a "remove from drip" marketo campaign via marketo sales insight but my coworkers have recommended against it until we do more training and alignment with sales.  So now I am thinking of removing based on clicks to an offer of some kind.

Thoughts?  Any help is appreciated!

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Best answer by Josh_Hill13

You need to define when someone should be removed, such as Sales called them, or they filled out a form, or they have a New Opp.


Then run a daily batch campaign to Remove from Flow.

3 replies

A
Anonymous
May 16, 2016

I would not rely on sales to do this as they may or may not do this in a timely manner.  I would automate the process based on some behavior.  Actually, come to think of it using a trigger based on visiting a thank you page is the easiest way to go. 

    Josh_Hill13
    Josh_Hill13Accepted solution
    Level 10
    May 16, 2016

    You need to define when someone should be removed, such as Sales called them, or they filled out a form, or they have a New Opp.


    Then run a daily batch campaign to Remove from Flow.

      Darrell_Alfonso
      Darrell_AlfonsoAuthor
      Level 2
      May 17, 2016

      Awesome, thanks guys!

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