Referencing SFDC Campaign Name in the body of an email | Community
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Anonymous
January 13, 2017
Question

Referencing SFDC Campaign Name in the body of an email

  • January 13, 2017
  • 1 reply
  • 1210 views

Hi, I was wondering if it's possible to reference the name of the salesforce campaign a group of leads are associated with in the body of a Marketo email? If so, how would I go about this?

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1 reply

Grégoire_Miche2
Grégoire_Miche2
Level 10
January 13, 2017

Hi Michael,

I do see how to do this, all the more as a lead might be associated to tens of SFDC campaigns...

A proxy would be to use the {{program.name}} token, which will provide the name of the program in which the email is sent. And this program name might be the same a the SFDC campaign name which which the program synchronizes.

-Greg

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