Reduce the length of Marketo tracking codes

I think these need to be reduced a heck of a lot more than just 50%. With my whole URL + the G. Analytics tracking, all put into Mkto terms, the URL can be 6 lines long in the preview window. It drives my boss NUTS!  A simple, mk.to/56ghe link is about as long as he wants to see it. Big Big Big plus!  Though word on the street is the Q1 update will address this.

 What do people think of url shortener built into Marketo's platform?  Like Bitly but professional.

I think a URL shortener built in is probably going to be a reality in 2011.  I personally hate the long urls too.

 mk.to is taken but mrk.to is still available. or even marke.to - only $193 for 2 years...

 +10 for the URL shortener.

Pro
* Prevents folks from removing my URL parameters and going direct to the LP, thereby losing tracking info
* Looks pretty

Con
* Not as easy for marketers to skim to make sure they're using the right link, might mix up links within a campaign, would rely on using URL shortener rather than just making a quick update in the email or other campaigns

NA

If the shorter url can still provide tracking -I'm all for it... but I can't give up my results just to make it look pretty:)

 Agree the URL needs to be MUCH shorter and much more logical. It doesn't look great when sharing a link to our newsletter with third parties.

 I agree! Short URLs are the way to go!!

In the meantime, you can always use the Google URL builder http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578 to tag it with your campaign, medium, etc., and then use http://bit.ly/ to shorten that URL to paste into your emails.  It's a few extra steps, but if you have a really long URL and want it to be pretty (like in text-version emails), that works fine.