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A
Anonymous
March 30, 2013
Question

Recruiting experts to present in webinars

  • March 30, 2013
  • 2 replies
  • 880 views
Hi all,

This is not a Marketo specific question but it's important and relevant to probably many of us here.

I'm developing a webinar series and would like to invite industry experts to present, possibly even people from Gartner of Forrester. Does anyone have experience with recruiting presenters? How do you identify the right people and get them interested?
 
Thank you!
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2 replies

A
Anonymous
March 30, 2013
Hi Suzanne,

Most analyst firms such as Gartner and Forrester charge money to have their analysts participate in webinars. Sometimes they require you to have a subscripton with their research service as well. Depending on your type of business, Subject Matter Experts within your own company and / or partners that you may work with already are good places to source presenters. 

Lissette

A
Anonymous
April 1, 2013
We've done both types of webinars, and have actually had better response with subject matter experts that come about through our customers or even at our customers. I suggest testing the waters with employees, customers and partners that you can present as subject matter experts, before investing the $10k in an analyst and replay rights. There are also plenty of groups on LinkedIn for finding speakers for various topics, but its typically people who have directly benefited from your offering who will put on the best show for your company.
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