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A
Anonymous
August 28, 2015
Question

Recommended character count for forms

  • August 28, 2015
  • 2 replies
  • 1215 views

Hey all. Wondering if anyone has any recommendations on how many characters the questions/answers should be? Of course we want the least # we can get, but are wondering if there are guideline for it? We don’t want them to be so long they are wrapping/cutting off in mobile phones, etc.

Thanks!

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2 replies

Josh_Hill13
Josh_Hill13
Level 10
August 29, 2015

No, it is up to you and the page layout. You can test this to make sure the fields aren't spilling over. In the Form editor, you can control the length by character, but this has nothing to do with the # of chars a lead can put in there. That's up to the Field Management.

A
Anonymous
August 30, 2015

It's always good to figure out:

  • what you want to know about your audience,
  • how to capture it,
  • and then report on it later.

Your initial question is the "How" but it's related to 2 other things as well.  Here's some reflective questions to get ya started...

Field type: Will the majority of their responses fall into categories we can specify for them?  (if so, it's more ideal for your reporting & easier for them to respond)

Question length: Keep it short & concise

Answer length: equal to field limits in Marketo AND any other synced platforms (like a CRM)

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