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Michelle_Tang3
Michelle_Tang3
Level 3
December 21, 2017
Question

Recommendations for Marketing Attribution Tools

  • December 21, 2017
  • 2 replies
  • 2494 views

Hey Marketo Experts!

We are looking for recommendations on Marketing Attribution Tools that are either native or plug in to Salesforce. These are vendors we are evaluating:

  • FullCirle
  • Bizible

Any other vendors you recommend that complement Salesforce?

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2 replies

Chris_Johnston
Chris_Johnston
Level 6
December 22, 2017

Bizible is probably the most widely used (based on the instances I have peered into (we're consultants so we see a lot of Marketo instances and stacks). I'd probably evaluate Brightfunnel as well but don't take that as a recommendation as much as, I know that people use them but not to what effect.

BrightFunnel: Multi-touch revenue attribution and forecasting for B2B marketers. – Marketo LaunchPoint

    Josh_Hill13
    Josh_Hill13
    Level 10
    December 26, 2017

    What do you need to do? You need to understand the resulting report and decide how it might work and quiz vendors on how they handle attribution fully.

    Bizible, I agree is likely your best bet. FullCircle is ok from what I've gathered. There are some newer vendors as well.

    Brightfunnel just got bought.

    A
    Anonymous
    January 30, 2018

    Hi Josh,

    You mentioned other new vendors other than Bizible, Full Circle and Brightfunnel. What are those?

    Also between Brightfunnel and Bizible, which one would you recommend

    Thanks

    Reema

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