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October 27, 2017
Question

Reasons for generation of Lead-ID blank lead (Details of Lead are absent)

  • October 27, 2017
  • 1 reply
  • 3525 views

Hi Guys

Following is the issue :

In one of my program - I'm finding a blank lead (name & Email address are absent). Despite not having any data Marketo has generated a lead ID.

Because of this reason revenue explorer is considering the members to be 59 instead of 58 (members in the program).

What can be the reason for generating ID for lead (name & email address are absent) in a program?

Please help me with this.

Thanks

J.Prithvi Kumar

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1 reply

Steven_Vanderb3
Adobe Employee
Adobe Employee
October 27, 2017

What is the source of the lead creation?  Leads can be created without an email address by way of List Import, CRM integration, form fillout without a mandatory email field, or API.  It could have also had it's email address deleted by some process.

October 30, 2017

Hi Steven

I've also checked the lead source. Lead Source is empty.

Assuming that lead details were deleted. Lead ID is still showing up.

Thanks

Prithvi kumar

SanfordWhiteman
Level 10
October 30, 2017

What is the first non-anonymous Activity for this lead?