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Rashida_Khan1
Rashida_Khan1
Level 2
July 31, 2015
Solved

Re-targeting anonymous leads

  • July 31, 2015
  • 2 replies
  • 1517 views

Hi,

I'm wondering if there is a way to identify an anonymous lead that visited a certain page then serve them with a banner ad if they go elsewhere on our company website?

I'm thinking this maybe possible through API connection/javascript?

Has anyone tried this or found documentation where this could work?

Thanks,

Rashida

Best answer by SanfordWhiteman

While it is theoretically possible to check for "Had Interesting Moment" fields on a lead on every page load, this is going to incur a lot of overhead.  I wouldn't advise this.

Rather, since you're talking about the known browser history, just set a cookie when they visit your interesting page, then look for that cookie on every page load (or set localStorage -- same idea). Marketo doesn't need to be involved.

2 replies

A
Anonymous
July 31, 2015

@Rashida Khan​ FYI. I moved your post to Products and Support​

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
July 31, 2015

While it is theoretically possible to check for "Had Interesting Moment" fields on a lead on every page load, this is going to incur a lot of overhead.  I wouldn't advise this.

Rather, since you're talking about the known browser history, just set a cookie when they visit your interesting page, then look for that cookie on every page load (or set localStorage -- same idea). Marketo doesn't need to be involved.

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