Re-batch leads with no Acq. Program? | Community
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C
Chalo
Level 2
November 19, 2024
Solved

Re-batch leads with no Acq. Program?

  • November 19, 2024
  • 1 reply
  • 1630 views

Hi all,

 

We'd like to create an escalable process to stamp the acquisition program to our database. What would be the best way to do this?

For the moment we used to do it on a program level, but there's a big chunk of our database that does not have it because we did not have it implemented in the past.

 

Tried to rebatch them using tokens for the acquisition program value but Marketo won't let me do it. 

Looking forward for the community best practices.

 

Thanks!

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Best answer by SanfordWhiteman

Yeah, you can’t do it that way.

 

What you can do (and we’ve done this kind of backfill job several times) is store the Acquisition Program ID* in a field and then use a webhook-compatible service to loop back and use the REST API to set the value. This updates both the AP ID and Name.

 

 

* or theoretically the Acquisition Program Name, though that creates more overhead since the API has to look up the ID

1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
November 19, 2024

You say you were trying to use tokens. What kind of tokens? Were you trying to set a lead field to the Acquisition Program Name, and then use the corresponding {{lead.token}} (which indeed won’t work)?

 

Please detail how you would populate the field for a given lead — do you have a separate list of AP Names/AP IDs?

C
ChaloAuthor
Level 2
November 20, 2024

Hi Sanford,

 

So we do have a field called Acquisition Campaign refering to a SFDC Custom Field. We've been populating that field till now that we're now going to switch to Acquisition Program.

 

Ideally I'd like to do a flow that Acq. Program = Acquisition Campaign lead token

 

Tho, last thing I remember it would blank Acq. Campaign after refreshing the flow...

 

Is this a known thing that it won't let me to tokenize Acq. Program value?

 

Thanks

 

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
November 20, 2024

Yeah, you can’t do it that way.

 

What you can do (and we’ve done this kind of backfill job several times) is store the Acquisition Program ID* in a field and then use a webhook-compatible service to loop back and use the REST API to set the value. This updates both the AP ID and Name.

 

 

* or theoretically the Acquisition Program Name, though that creates more overhead since the API has to look up the ID

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