Ratio of Anonymous & Known Leads in B2B | Community
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Anonymous
March 19, 2014
Question

Ratio of Anonymous & Known Leads in B2B

  • March 19, 2014
  • 1 reply
  • 692 views

Curious to know if there are any statistics/benchmarks available that would provide insight into the ratio of Anonymous and/or Known Leads to a Lead Database for a B2B and/or B2B technology company.
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1 reply

Dory_Viscoglio
Dory_Viscoglio
Level 10
March 19, 2014
According to Marketo/Insightera's overview, typical B2B has thousands of prospects each month, 50-70% are new, and 98% are anonymous. Less than 1% are known and addressable. Obviously your situation could be slightly better or worse, depending on the size of your database.

I don't know exactly where they got this stat, but sat on an Insightera presentation yesterday, and that's what they said. Hope it's helpful!
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