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A
Anonymous
August 24, 2015
Solved

Randon sample but not 50/50

  • August 24, 2015
  • 2 replies
  • 2417 views

Has anyone had experience using the Random Sample add choice feature but not using a 50/50 split?

For example, assume the setup for Send Email step is if Random Sample is 10, then send Email A, and default choice is send Email B.

The result, I assume, would be 10% of recipients receive Email A and 90 of recipients receive Email B.

However, what happens if you have Do Nothing for the default step?

Do 10% of recipients receive Email A and 90% receive nothing?

Also, are those 90% counted as members of the smart campaign?

Thanks

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Best answer by Delinda_Tinkey1

If you select do nothing for the default step, those leads will receive nothing. Yes, they will still be members of the smart campaign.

2 replies

A
Anonymous
August 24, 2015

Kenway Du​

I moved your post to the Marketing Central​ section where you are more likely to get a response -- your question is an interesting one for all marketers.

A
Anonymous
August 24, 2015

Thanks Scott!

Delinda_Tinkey1
Delinda_Tinkey1Accepted solution
Level 5
August 26, 2015

If you select do nothing for the default step, those leads will receive nothing. Yes, they will still be members of the smart campaign.

P
PhillipWi1
Level 9
August 27, 2015

Double confirmation as per Newsroom - I've tried this both ways and @Delinda Tinkey​ has it right!

Best practice is to allocate the percentages in the choices you want and the remainder has an action in the default.

Eg. Choice 1 - 33%, send email A

Choice 2 - 33%, send email B

Default - send email C.

34% get email C.

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