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Rafael_Marques
Rafael_Marques
Level 2
May 24, 2021
Solved

Random Sample for Email Send

  • May 24, 2021
  • 1 reply
  • 3407 views

Hi team,

 

I have a question about the 'Random Sample' feature in the flow step. I've looked in other topics and they solution looked different to what I was looking for (sorry if looked in the wrong place). Basically we want to send a Survey for a % of our database. This is not an A/B Test.

 

I have a database of 10,000 people and we would like to send an email with a survey link for only 30% of this database. I would like to avoid having to do it manually. We just need to send the email and nothing else.

 

I know I can add 'Random Sample IS 30'. Is this the best way to select a percentage of your audience to receive a basic email? Is there a better way to do it?


Thank you all!

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Best answer by SanfordWhiteman

That's fine, assuming you're not trying to do any AB testing (or implicitly the B is "no email").

 

Just realize Random Sample doesn't guarantee distributions across domains. That is, you could have 10 people  @ first.example and 90 addresses @ second.example and 10% could send all to first.example. Nature of randomness!

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
May 24, 2021

That's fine, assuming you're not trying to do any AB testing (or implicitly the B is "no email").

 

Just realize Random Sample doesn't guarantee distributions across domains. That is, you could have 10 people  @ first.example and 90 addresses @ second.example and 10% could send all to first.example. Nature of randomness!

Rafael_Marques
Rafael_MarquesAuthor
Level 2
May 24, 2021

Great! Thank you.

Our goal is very simple. We have a Smart List to find these 10k people and we just want to send for 30% of this audience. There is no other flow step and it is not an A/B Test campaign. It is actually a very basic email with a link to a Survey.

 

The distribution across domains shouldn't be a problem for us but I'll report that internally.

 

Thanks again!

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