Quickly test Marketo nurture stream | Community
Skip to main content
T
tarumatu
Level 2
November 15, 2024
Question

Quickly test Marketo nurture stream

  • November 15, 2024
  • 1 reply
  • 2392 views

My campaign involves a landing page with a form which 5 choices in a survey. Each choice will trigger a welcome email and a series of 3 emails specific to that choice, the 3 emails to be sent weekly regardless of their engagement so no transition rules needed. I know Marketo has its own stream test but this doesnt send me email series so i can see it works in sequence. I want to be able to run a test where my survey submission triggers the welcome email (which i have tested and works) but also triggers the 3 emails. I want to be able to do a test where the emails are sent to me in sequence within seconds or minutes of each other, is this possible as i couldnt find anything online as guidance?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

michellechopin
Community Advisor
michellechopinCommunity Advisor
Community Advisor
November 15, 2024

Hi @tarumatu!

 

Because Marketo doesn't have a testing scenario built in that allows you to test non-nurture emails the way you would a nurture stream, I have two suggestions for you:

  1. Still set this up as an engagement program - you can use a single stream per choice (no need to worry about transition rules if the streams are all unique/people won't move between them) and use the form fill (with choices) as your entry campaign*
  2. Use the actual campaign to do your testing and speed up or remove the wait times you have so that you get them all in a short period of time (remember to turn everything back to the weekly cadence when you're ready to go live!)

*This assumes that a person can only make one choice in your form/survey responses because a lead can only be in one stream at a time. If you allow people to multi-select, then option two will probably be better for you (and you can do it for each set of emails).

 

Hope that helps!

Michelle  😀 

T
tarumatuAuthor
Level 2
November 18, 2024

Hello Michelle, thanks for your reply. A few questions:

I have a choice of adding my 3 emails in 1 stream or in 3 streams, if they are in 1 stream and my cadence is weekly will it send out each email every week or send all at the same time in 1 week? In the second option to have 3 streams, if i set the cadence to weekly in the first stream do i need to set the cadence for the other 2 streams? If there are no transition rules, how will Marketo know to move from stream 1 to stream 2?

In the nurture program, i had 5 nurture programs, 1 for each survey choice. For each nurture I set the first smart campaign as form-fill as well as naming 1 of 5 choices, and in flow set engagement program to stream 1. But this hasnt worked when i tested the form with a live form-fill. 

Can you explain in more detail how to use the actual campaign to do my testing? I dont understand the steps needed to do so. 

Terms & ConditionsAccessibility statement

Loading footer...