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Anonymous
September 27, 2016
Question

Queue speed

  • September 27, 2016
  • 2 replies
  • 2656 views

Our issue: we kick off x number of programs every morning that take several hours to send. In the meantime, we have prospects filling out web forms asking us to contact them to purchase our services.

The web form processing queues up until the sends are completed, meaning we don't know for several hours - sometimes not until the next business day - that those prospects tried to contact us.

This is no way to run a business. It happens to us on a near-daily basis. We're not a large company (~20MM/year in email sends). There is no way large Marketo customers are allowing this to happen to them.

What's the solution?

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2 replies

Michaela_Iery3
Adobe Employee
Michaela_Iery3Adobe Employee
Adobe Employee
September 28, 2016

I recently wrote a blog post on this issue - it could be based on how you are using triggers for non-time-sensitive campaigns. Before You Pull the Trigger on Triggers

Josh_Hill13
Josh_Hill13
Level 10
September 28, 2016

20MM sends/yr is actually fairly large for Marketo users. My current system is even larger and we have had similar issues. If you want to get deep into this:

https://www.marketingrockstarguides.com/load-balancing-marketo-marketing-automation-2414/

You can also use the Email Send program with HeadStart soon to queue up large sends 12 hours in advance. Typically, I send emails around 5-7am only and havent been experiencing issues in slowness.

I've also cleared out hundreds of triggers and experienced huge gains in speed with Marketo.

Things to consider

  • how large are these sends? Can you stagger them? Are they batched or Engagements?
  • Do you have to send all of the emails the same time or day? Friday and Saturday are under used.
  • What webform triggers do you have setup and why? How many leads are filling out the form? What's supposed to happen?
  • Michaela mentions triggers like Email is Delivered, etc...there's almost no reason to use such triggers.
  • Is your Scoring clogging up the trigger queue?
  • Did you ask Support about your trigger eval queue? That's probably the biggest culprit if you have lots of Visits or Clicks Triggers.
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