Question on the calcuation behind conversion ratio between lead stages | Community
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Leslie_Cutter
Level 1
June 5, 2015
Question

Question on the calcuation behind conversion ratio between lead stages

  • June 5, 2015
  • 1 reply
  • 1528 views

I am working on a new report in RCA using the Model Performance Analysis (Leads) area.  I know that the conversion ratio is the ratio
@ which leads convert from one stage to another.  However, I want to know the actual calculation behind this as it doesn't seem to add up and I need to be able to speak to it.  With the University and Community documents having so many unavailable areas right now I am spending a lot of time searching with no results.  Can anyone help?  I am calculating with the flow of leads from one stage to another.

Thanks in advance to anyone who can help!

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    1 reply

    Josh_Hill13
    Josh_Hill13
    Level 10
    June 5, 2015

    Well how are you calculating the ratio now?


    The original doc is offline, although it wasn't really clear on the calculation. From what I have seen, it is:

    (outflow) / (Beg. Balance + Inflow)

    but it might be a little more complex because there is also a Conversion Ratio (All); Existing, and New. These calculate on different counts because Leads in this New Time Period that convert this same time period are moving faster and have a different calculation than Existing or All.

    'Twould be nice if we had a definite formula on this.

      L
      Leslie_CutterAuthor
      Level 1
      June 9, 2015

      Josh Hill​

      First, thank you for your response.  Outside of Marketo, I would calculate the lead efficiency as SQL/MQL, or even SAL/MQL.  Since we cannot do this simple calculation I have tried Beginning and Ending balance for each month (no data returned) and In and Outflow (no data returned).

      I will give yours a try. I have in my report Conversion Ratio (All), but when I added in New and Existing - just to double check it - I found I am really only picking up new.

      I agree completely - would love a definite and clearly defined formula!

      Thanks for your suggestion, going to give it a go.

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