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Mikes_Jones
Mikes_Jones
Level 7
January 27, 2017
Question

Question about nesting programs outside of engagement programs

  • January 27, 2017
  • 1 reply
  • 3485 views

I remember reading on here that it's best practice to have programs nested outside of an Engagement Program, in case you might want to use that program/content for another engagement program simultaneously or in the future.

My problem is, we use tokens to capture UTM parameters. For example, the UTM_campaign parameter is being captured by a token text value of "nurture-marketing". This is fine if that program is only being added to one engagement program, but what happens if I want to add this program to a new engagement program - how do I adjust the token value to properly reflect whichever engagement program the piece of content is being sent through?

I hope that makes sense

Example:

Program 1 is added to Engagement Program A and Engagement Program B.

Program 1 has a token to capture UTM_campaign, which happens to be engagement_program_a. But now, Program 1 is being added to Engagement Program B, but Engagement Program A is still running. However, Program 1 still has "engagement_program_a" set as the utm_campaign token, so that's what will show even if it's coming from Engagement B.

Typically, in a hierarchy system, the program would inherit the top program's tokens, but since these programs are being nested outside of an Engagement Program, they aren't following that same system.

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1 reply

Josh_Hill13
Josh_Hill13
Level 10
January 27, 2017

In this situation I would put the UTMs as folder tokens and all of the Asset Programs and Nurture (Send) programs below that. Each Folder can have a Default UTM Token Value while the Engagements would have a token value to override.

You can also keep the programs in separate folders, however, you would need the exact same Token names for that to work.

    Mikes_Jones
    Mikes_JonesAuthor
    Level 7
    January 27, 2017

    Thanks Josh.

    So would it go something like this?

    >Main Folder (with default UTM tokens)

    >> Asset Folder (includes all asset programs)

    >>> Nurture Folder (includes all engagement programs)

    And in the above set up, if I add a program from the Asset Folder into an engagement folder below it, are you saying that the program should inherit the tokens from the engagement program?

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    January 27, 2017

    HI Malik,

    Yes this is it. And you can always override the token value for a program.

    -Greg

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