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A
Anonymous
September 22, 2015
Question

Qualification rules

  • September 22, 2015
  • 2 replies
  • 3572 views

Hi there Marketo,

I wondered if someone could explain simply for me the difference between flow every time and flow once under Qualification rules? and how and when to use either.

Kind regards

Di



   
 
 
 
 
 
 
 
 
 
 
 





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    2 replies

    Aslihan_Ayan_Ha
    Aslihan_Ayan_Ha
    Level 6
    September 22, 2015

    Hi Diane, the qualification rules control how many times someone can be treated by a smart campaign. The default - flow once- is that even if someone triggers a smart campaign multiple times, they will only be sent through the flow once.

    A
    Anonymous
    September 22, 2015

    Hi Ashley

    So what is the difference between the two I am not quite understanding:

    Flow once

    Flow every time

    Regards

    Di

    A
    Anonymous
    September 22, 2015

    Hi Ashley,

    Essentially the key difference is whether you want a person to run through the campaign multiple times or just one.

    For instance, if you were scoring leads and you wanted to give someone a point every time they visit your "Contact Us" page, then your smart campaign would have a trigger like "visits page" and every time that action occurs, the lead would run through the campaign and score points.  If you set the smart campaign to only allow leads to flow through once, then they would only get points the first time they visit the "Contact Us" page and not any other times they visit the page.

    An example where flow through only once is useful is when you have an email you only want to send a user once or action that only occurs once, e.g. maybe when they register on your site or the very first time they log in you might want to send them a welcome email, but you only want that to happen once per lead so that they do not get multiple welcome emails every time they log in.

    Hope this helps.

      A
      Anonymous
      September 23, 2015

      OK thank you all. So in the case of an event invitation EDM where we send a first invite and then a follow up reminder invitation EDM.

      If I set it to “Flow once” will the contacts still be able to receive the 2nd email invitation or will that exclude them from receiving it?
      Or does the rule simply relate to the change of status that are set in the campaign ie “if contact registers, then mark as “registered”?

      Dan_Stevens_
      Dan_Stevens_
      Level 10
      September 23, 2015

      If you have your smart campaign built so that everything is contained in a single smart campaign, for example:

      • Send first invite email
      • Wait 5 days
      • If program status is not "registered"
        • Send wave 2 of invite
      • Wait 2 days prior to the event
      • if program status is "registered"
        • Send reminder email to attend the event

      ...having it set as "only once" is perfectly fine since a lead will not complete running through all of the campaign flows until 2 days prior to the event (since they'll be stuck in wait steps).  A lead will not complete running through the flow until they have reached the final flow that they qualify for; or if you explicitly remove them from the flow.

        A
        Anonymous
        September 29, 2015

        Hi Dan,

        I am still not quite understanding the difference between the two?  I need to know the version for Marketo for Dummies, i have not done any official marketo training and picking up on the fly.

        Regards

        Di

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