Puzzle: One-token-fits-all for how a consumer subscribed
Got a puzzle for the community!
I want to put some information about how a consumer subscribed in our email footers. We have this information going forward in a Marketo field, but we won't have this retroactively. So ideally, the full sentence would read something like this:
1) For those with this field filled in: You received this email at {{lead.Email Address}} because you subscribed to Company X at the (event, contest etc).
2) For those without this field filled in: You received this email at {{lead.Email Address}} because you subscribed to Company X emails.
But this is really tricky to do just by utilising one field, since you normally need the words "at"or "the" before it. For example, if you have the token as follows:
{{lead.Subscription Reason:default=emails}}
Then the two variants become:
1. You received this email at {{lead.Email Address}} because you subscribed to Company X at the (event, contest etc). Good!
2. You received this email at {{lead.Email Address}} because you subscribed to Company X at the emails. Bad!
But if you remove the words "at the", then it doesn't work for the first variant.
The best I've come up with that sort of straddles this line is:
You received this email at {{lead.Email Address}} because at (lead.Subscription Reason:default=some time)) you subscribed to G Adventures emails.
Anyone have any improvements on this?
(And yes, I know I could run smart campaigns to populate another field, populate it retrospectively, or use email scripting to solve this, but triggered campaigns seem inefficient, and we use dynamic emails so scripting is out).
Thanks!