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Martin_Saberton
Martin_Saberton
Level 1
September 11, 2018
Question

Pull UTM information from LinkedIn form?

  • September 11, 2018
  • 1 reply
  • 3284 views

Does anyone know if Marketo can capture UTM information for leads generated by LinkedIn?

I added hidden fields for utm_source, medium, and campaign into the form, but I cannot see them in the list of fields to chose when setting up the integration.

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    1 reply

    Balkar_Singh
    Community Advisor and Adobe Champion
    Balkar_SinghCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    September 12, 2018

    @Martin Saberton​ - If the link which is promoted has the UTM parameters, and the hidden fields on Marketo form are configured to capture those values, they work regardless of where you promote the link.

    The integration (assuming LinkedIn Lead Gen Forms) allows to map a limited set of fields, and that data is not based on UTM parameters defined on Marketo Forms - those are fields which LinkedIn has on LinkedIn's Forms which are integrated/mapped with Marketo/fields.

    Martin_Saberton
    Martin_SabertonAuthor
    Level 1
    September 12, 2018

    Thanks. The form is creating in LinkedIn and has hidden fields for UTM values. I cannot see how to pull those into Marketo?

      Dan_Stevens_
      Dan_Stevens_
      Level 10
      September 12, 2018

      I'm pretty sure you're only limited to the following fields when mapping LI lead gen forms to Marketo:

      - Zip Code

      - City

      - Company Name

      - Company Size

      - State

      - Country

      - Email

      - First Name

      - Last Name

      - Job Title

      - Industry

      - Phone Number

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