Question
Programs for Managing Form Submissions on Web Pages
Hi all,
We are in the process of implementing Marketo forms across our website, and I was looking for examples of how other Marketo users build out programs to capture web form submissions and pass them to sales.
My current plan is to create a new folder under Marketing Activities for my org's website, and then to create a new program for each web page containing a form on the site. For the program channel type, I plan to use "web page," and the two status tags I set up for web pages include "visited web page" and "submitted form." Within each web page program, I plan to set up trigger campaigns so that any time a form is submitted, members of my team receive an email alert, and the lead info also gets synced with SFDC.
Each program will be very simple, but I thought it was important to house this separately from the Lead Lifecycle program because sometimes I get spun around by the logic used in each individual smart campaign.
Any feedback or suggestions on how I can best manage form submissions is greatly appreciated!
Thanks!
We are in the process of implementing Marketo forms across our website, and I was looking for examples of how other Marketo users build out programs to capture web form submissions and pass them to sales.
My current plan is to create a new folder under Marketing Activities for my org's website, and then to create a new program for each web page containing a form on the site. For the program channel type, I plan to use "web page," and the two status tags I set up for web pages include "visited web page" and "submitted form." Within each web page program, I plan to set up trigger campaigns so that any time a form is submitted, members of my team receive an email alert, and the lead info also gets synced with SFDC.
Each program will be very simple, but I thought it was important to house this separately from the Lead Lifecycle program because sometimes I get spun around by the logic used in each individual smart campaign.
Any feedback or suggestions on how I can best manage form submissions is greatly appreciated!
Thanks!