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Tiffany_Thomas
Tiffany_Thomas
Level 2
April 26, 2019
Question

Programmatic Ad Form Fills Not Tracking

  • April 26, 2019
  • 1 reply
  • 4920 views

We recently started a test campaign with a programmatic ad agency. I set up all of the programs with the fills out form trigger including the web page and querystring constraints. Our test leads run through the programs perfectly, but no actual leads are triggering the campaigns. We've triple checked the urls and there don't seem to be any issues. We're also seeing goal completions on the pages with the correct utms in Google Analytics. Has anyone experienced issues with tracking programmatic ad campaigns or seeing goal completions with utms in Google Analytics that don't come through to Marketo?

Also, when I run a smart list looking for any form fills on any page, at any time with the programmatic ad utm we're using, I don't see anything except for our test leads.

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
April 27, 2019

Also, when I run a smart list looking for any form fills on any page, at any time with the programmatic ad utm we're using, I don't see anything except for our test leads.

Constrain by a string match on the Referrer, not on the Web Page + Query String.

Nicholas_Manojl
Nicholas_Manojl
Level 8
April 29, 2019

Any thoughts as to why that is necessary? I can see the referrer being necessary if it was a 'Visits web page' on the thank-you/goal page.. ?

SanfordWhiteman
SanfordWhiteman
Level 10
April 29, 2019

The Referrer of a Filled Out Form activity is for an embedded form is the page hosting the form, not the page prior to that (the form behaves as if it were in an iframe, even though it's not).

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