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Hank_Hansen
Hank_Hansen
Level 5
June 6, 2018
Question

Program Sync Strategy for Facebook Lead Ads

  • June 6, 2018
  • 1 reply
  • 2134 views

I'd prefer to set up a single Program that syncs with Salesforce for leads acquired via Facebook Lead Ads. Over time we will have a number of Facebook Lead Ad campaigns that use different form names. The Program sync with Salesforce will handle attribution for "Facebook Lead Ads" (for example) but I am trying to figure out the best strategy for the campaign level attribution which is only identified by the "form name" used in the Facebook Lead Ad. I would like to avoid setting up separate Programs for each campaign.

Has anyone else been down this path and if so, what did you end up doing?

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1 reply

Jay_Jiang
Jay_Jiang
Level 10
June 7, 2018

Try using smart campaigns to set default UTM values for each lead ad form. Get campaign level reporting off utm values

A pain in the backside to upkeep until Facebook can send utm information directly to Marketo via the bridge

Hank_Hansen
Hank_HansenAuthor
Level 5
June 7, 2018

Thank you Jay - I agree that probably makes the most sense - and that it is a pain in the backside.

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