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A
Anonymous
December 15, 2015
Question

Program set-up

  • December 15, 2015
  • 4 replies
  • 1260 views

We are launching a new LinkedIn program and will be using several assets in this campaign.  What's the best way to set this up? 

1. Should I set up a campaign folder and have programs for each asset?  If so, how do I allocate costs (as we'll be adding more assets each month)?

2.  Should I have one Program and house all LPs and forms and campaigns in there?

Thanks for your help!

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4 replies

A
Anonymous
December 15, 2015

Depending on how granular you want your reporting to be you will have a different choice.  If you want reporting by asset then you need a program for each asset or group of assets you want to track.  If reporting by asset is not a concern then go with one program for a larger group as that is easier to set up and maintain.

A
Anonymous
December 15, 2015

Typically I set mine up with one program per ad group (I use Ad Words not linkedIn, so use the equivalent there)

Josh_Hill13
Josh_Hill13
Level 10
December 15, 2015

I would generally set it up as Offer-Channel such that each Program is a single Offer and you track the channels through UTMs. The offer-channel method takes some setup, so just go with what seems best to you for the moment.

As Jamie said, you can do it the other way and I would normally do that by AdGroup for Adwords as well.

Jenn_DiMaria2
Jenn_DiMaria2
Level 10
December 15, 2015

I typically set up a Program for each asset and, as Josh mentioned, track traffic and downloads by capturing the UTM querystring in a hidden field. That way, I only have to create the content and its assets/campaigns once, which has been helpful in updating those items at later times.

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