Program Level sync to SF Campaign Insertion Failures? | Community
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Adele_Miller
Adele_Miller
Level 3
February 24, 2017
Question

Program Level sync to SF Campaign Insertion Failures?

  • February 24, 2017
  • 2 replies
  • 4768 views

We sync the large majority of our Marketo Programs directly to SF campaigns through program actions.

Usually this works well, but we have been finding pockets of data that hasn't synced when it was added to a Marketo Program and Marketo does not log this in the activity.

The member is not resynced unless manually pushed.

Has anyone else had this issue?

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2 replies

K
kpara3-2
Level 9
February 27, 2017

Hi Adele,

The first thing I'd do is try to find similarities in these "trouble" leads. Look at their activity logs - look for anything that may straight out mention failure to sync xyz, to sync time (maybe it was a particular date and time), to fields that SFDC requires that these leads may be missing.

Then depending on how you have this setup (flow step vs campaign/program setup sync) the behavior of not resyncing may be normal.

Kim

    Adele_Miller
    Adele_MillerAuthor
    Level 3
    March 6, 2017

    Hi Kim,

    I am afraid there is nothing showing in their logs, it is like the sync to the campaign step has completely been skipped and nothing flagged.

    They are members of the top level synced Marketo program but are just not in the SF campaign.

    Strangely they are also syncing to SF as normal with no issues - just not in the campaign. So weird right?

    Thanks
    Adele

      Amanda_Thomas6
      Amanda_Thomas6
      Level 8
      March 6, 2017

      Hi @Adele Miller

      We've had the same issue, and I couldn't find the problem either. (Probably just a coincidence.) I opened a ticket with support and it's still being worked on. I'll let you know the results, maybe they'll pertain to your issue.

      Amanda

        Grégoire_Miche2
        Grégoire_Miche2
        Level 10
        March 6, 2017

        Hi Adele,

        This question probably belongs to products rather than to "marketing central".

        One of the first place to look at is to make sure that the SFDC campaign member statuses are exactly the same as the Program channel ones (down to upper case / lower case).

        -Greg

        Adele_Miller
        Adele_MillerAuthor
        Level 3
        March 6, 2017

        Hi Greg


        Ah thank you for the tip I have moved this now!

        We sync the programs directly into SF campaigns and create the campaign using this insertion so the member statuses match exactly. The strange thing is - we do not get notified of the 'failure', no activity log recognition of the non insertion at all.
        We only find out when a marketer checks their program and sees the different member numbers and we verify with a smart list.

        To get them matching we have to unlink the SF campaign sync in the Marketo program, use a flow step to force the missing people in and then resync the program.

        With us getting no notification we cannot see it en mass to do this to though, so we are worried it is a bigger issue than we think!

        Thanks!

        Adele

        Grégoire_Miche2
        Grégoire_Miche2
        Level 10
        March 6, 2017

        It can simply be a sync backlog. Support will be able to tell you.

        A few checks:

        • Does this happens only to a few records or to all your program members?
        • Try to add a dummy lead to the program as a member as see whether it shows in SFDC.
        • Another test to run is to try to sync a lead (with a sync to SFDC flow step) and see whether this goes through in the activity log.

        If all this works as it should, you can also add these members to the program again. add them to a static list in the program. Then on them, run a "Change Program status -> Not in Program" (this will remove the lead from the program) then "Change Program status -> whatever status it was". And see if that syncs with SFDC. Furthermore, if this does not work, it will give you a good example to give to support for investigation (log the date and time you do it).

        -Greg

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