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Lucho_Soto
Lucho_Soto
Level 5
November 7, 2014
Question

Program Analyzer Drilldown

  • November 7, 2014
  • 2 replies
  • 855 views
In the Program Analyzer, we are able to see Revenue Won, Pipeline Generated, etc. but how can we see the actual number of opportunities won/generated? We could search for these numbers manually using a smart campaign but is there an easier way of getting this information?
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2 replies

Josh_Hill13
Josh_Hill13
Level 10
November 7, 2014
The Program Analyzer generally won't show this.

You can look at the PRogram Performance Report and the Lead Performance Report, constrained by Program(s).

The thing is that Marketo only sees Opps that are attached to Leads by Contact Role on the Opp (at least in SFDC). So that Opp could have come from anywhere over a number of touches. The basic Marketo reports will show you the same opp if the Lead was a member of several Programs before the Opp closes.
A
Anonymous
November 7, 2014
This is easily done in Marketo's "Revenue Cycle Explorer".
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