Problems A/B testing emails within an engagement program | Community
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A
Anonymous
November 4, 2014
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Problems A/B testing emails within an engagement program

  • November 4, 2014
  • 2 replies
  • 2622 views
I setup an email subject line A/B test. The emails were sent as part of a smart campaign within an engagement stream. However, the smart campaign only emailed the one version of the subject line and not the other. Any ideas why this happened. I used the challenger/champion model and made sure all the subject lines were approved for the test before the smart campaign was initiated.

 
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Best answer by Matt_Stone2
You can't use the champion/challenger in an engagement stream PROGRAM. It will work only if you add the email directly to the stream. Vote for that to be fixed here: https://community.marketo.com/MarketoIdeaDetail?id=08750000000JwKxAAK

2 replies

Matt_Stone2
Matt_Stone2Accepted solution
Level 9
November 4, 2014
You can't use the champion/challenger in an engagement stream PROGRAM. It will work only if you add the email directly to the stream. Vote for that to be fixed here: https://community.marketo.com/MarketoIdeaDetail?id=08750000000JwKxAAK
A
Anonymous
July 6, 2015

Hey Matt - where did the link to that idea go? I can tell it was linked from the old community, but curious where it's new home is on this community. Would like to vote on this as it's a frustrating issue to deal with right now.    

Matt_Stone2
Matt_Stone2
Level 9
July 6, 2015

Unfortunately I can't find it now... I've not had a lot of luck finding where a lot of content was migrated to when Marketo switched.

Dory_Viscoglio
Dory_Viscoglio
Level 10
November 4, 2014
Yup. Unfortunately as Matt said, this isn't supported in any type of batch campaigns. I've gone back and forth with Marketo for some time over this, so hopefully they're able to resolve it in the not-so-far future!
    David_Mason1
    David_Mason1
    Level 3
    July 6, 2015

    I like this, too. Does anyone have a link to an IDEA around this so we can vote it up?!

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