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A
Anonymous
January 9, 2018
Solved

problem with emailing deliverability

  • January 9, 2018
  • 3 replies
  • 3193 views

Dear Marketo team,

We have installed marketo in our company since 6 months, but we have a big problem with the e-mails’s deliverability , the opening rate has dropped by 40% in comparison to mailchimp, but especially the emails go to spam, even the in-house sample testing, 

we think there is a problem with the setting, would you help us?
Regards,
Meriem
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Best answer by Srujan_Vishwana

Hi Meriem Merimeche​

I have experienced this problem in my previous place of work when a new instance was installed but the Marketo support team told us that we should expect a high bounce rate initially and that it was normal. To counter this, we staggered our email launches during the first month. Example - If we had a total of 100,000 emails to send we were advised to launch only 20,000 per day over 5 days to reduce the email bounce. This helped us. Maybe you can try this with your instance.

Hope this information helps.

Regards,
Srujan

3 replies

Dan_Stevens_
Dan_Stevens_
Level 10
January 9, 2018

There's a lot of discussion around deliverability here on the community: https://nation.marketo.com/search.jspa?q=email%20deliverability

Josh_Hill13
Josh_Hill13
Level 10
January 9, 2018

Could be a shared IP issue or possibly emailing more people than Mailchimp was. Remember, Mailchimp automatically blocks inactive emails, bounces, etc. In Marketo, you must setup workflows to handle that.

    M
    matjazz
    Level 6
    January 9, 2018

    Also check that you have everything set up properly: Deliverability - Marketo Docs - Product Documentation

    Srujan_Vishwana
    Srujan_VishwanaAccepted solution
    Level 4
    January 11, 2018

    Hi Meriem Merimeche​

    I have experienced this problem in my previous place of work when a new instance was installed but the Marketo support team told us that we should expect a high bounce rate initially and that it was normal. To counter this, we staggered our email launches during the first month. Example - If we had a total of 100,000 emails to send we were advised to launch only 20,000 per day over 5 days to reduce the email bounce. This helped us. Maybe you can try this with your instance.

    Hope this information helps.

    Regards,
    Srujan

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