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A
Anonymous
January 3, 2018
Question

Previewing tokenized URL for specific user

  • January 3, 2018
  • 1 reply
  • 1684 views

Is there a way to generate a preview of a tokenized link to a specific lead?

We have an email that features a tokenized URL and are trying to track down that specific URL for one specific lead. Each time I send a preview with the lead listed, the regular tokens populate, but the URL gets omitted.

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
January 3, 2018

"Tokenized" is a bit vague here.

But you should always use a real email (not sample) if you want to thoroughly test personalized content (Velocity tokens in particular).

A
Anonymous
January 3, 2018

Thanks, Sanford. Some more background info: We sent a reset password email to a customer, which was delivered, but somehow never made it to their inbox. The email included a token/personalized link, which we're trying to recreate to reset the password. Is there any way to preview her specific, personalized link?

SanfordWhiteman
SanfordWhiteman
Level 10
January 3, 2018

You may still be mixing together the concept of a token as in an object property token -- {{lead.}}, {{company.}} {{program.}}, {{campaign.}}, and {{my.tokens}} -- and the fact that Marketo rewrites tracked links to include the mkt_tok query param (a.k.a. Marketo tracking token).

You can have a link that contains an {{object.token}}, like http​://www.example.com/lp?utm_campaign={{my.utm campaign}}. When personalized to include mkt_tok, this link could be referred to as "tokenized," without it being clear which definition you're using!

Of course the confusion is not your fault -- if we could go back in time I think mkt_tok should have a different name.

But I do digress. The answer to your question is no, you can't recreate a user's unique personalized URL unless you change their email temporarily to yours and send yourself the email. Tracking URLs are specific to lead + email + campaign, and the algorithm to create one is not exposed to users.

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